Talk to clients
The most important thing for commercial photographers to establish first and foremost are the things that are expected or required from them when it all comes down to it. Talk to your clients way ahead of the settlement of the agreement. Ask them what they would like to get from you and from the services that they would like to get from you and try to volley back and forth. Be honest with them. Tell them about the things that you will be able to deliver out to them and about the things that you cannot. You can’t afford to throw in any curveballs along the way. They need to know exactly what they are getting out of the deal, whether they will be able to get what they are requiring from you or not, and so on and so forth. Most of the commercial clients list or itemize all of the things that they are requiring from the commercial photographers that they hire so this is something that you should be able to get out of the way ahead of time before everything else. You will more or less be easily able to tell if this kind of deal will work out for you or not on the agreement part of the commercial photography deal alone.
Figure out intended use
Another thing that commercial photographers should always figure out as well is the intended use for the pictures that they will be getting out of it. You need to know what kind of exposure your photos will be getting. You need to figure out whether your images will be used in billboards hung way up in highways or just at the back of a newspaper print ad section. The differences are quite huge and that is why you need to make sure that you will be able to point things out as much as possible so that you will be able to prepare for everything that you could ever need or for everything that is being required of you at the end of the day. Read up and do all of the right research on legal stipulations such as usage rights and licenses and the like. You are going to need to know everything that you could possibly know about the things that are being required from you when it all comes down to it.
Work on the way that you are able to quote on your services.
Most of the commercial photographers out there have already gotten this down pat before they more or less make their pitch to their clients at the end of the day. Your quote should not be something that is purely random or something that you have just conjured out of thin air. You need something that you have really weighed the cons and pros for. You need something that you have mathematically calculated before you go ahead and arrive at a certain price for the different services that are being offered out to the clients. Take a look at the price quotes that other commercial photographers out there are offering out to their clients and try to go ahead and see if you will be able to put in a few tweaks that will make things work out well for you and for what you are trying to pull off for the pricing of your services as a commercial photographer.